Case Study: How LLP Elevated Jax Luxe Group’s Brand Identity with Christie’s International Real Estate
Introduction
In the world of luxury real estate, image and identity are everything. A team’s brand needs to resonate not only with buyers and sellers but also with the elevated lifestyle their properties represent. When Jax Luxe Group, three powerhouse women in Ponte Vedra Beach real estate, partnered with Christie’s International Real Estate First Coast, they knew they needed a polished, editorial-inspired identity to match their vision.
That’s where Letter Line & Pixel (LLP) came in. As a creative studio specializing in brand identity design for entrepreneurs and luxury businesses, LLP worked closely with Jax Luxe Group to refine their voice, craft their aesthetic, and position them as a fresh, trusted name in Northeast Florida luxury real estate.
About Jax Luxe Group
Founded by Haley Davis, Lindsy Norse, and Caroline Knight, Jax Luxe Group is a team of three female realtors in Ponte Vedra Beach, FL. Each brings unique expertise—Haley with her creative and branding background, Lindsy with years of sales and negotiation experience, and Caroline with deep local insight into Ponte Vedra Beach and Jacksonville.
Their mission is simple yet powerful: to specialize in the sale of luxury property while cultivating strong, lasting connections with buyers and sellers. But to communicate that effectively, they needed a unified brand identity.
The Branding Challenge
When Jax Luxe Group launched, the challenge wasn’t talent or experience—they already had that in abundance. The challenge was:
Creating a cohesive identity that reflected their collective values and personalities
Finding their brand voice to stand out in a competitive luxury market
Developing editorial-quality visuals that aligned with the Christie’s International Real Estate brand while still feeling distinctly their own
Ensuring their story—three women redefining luxury real estate in Ponte Vedra Beach—came through clearly in both marketing and client communication
LLP’s Branding Approach
LLP approached this branding case study by blending strategy and design.
Brand Discovery & Voice Development
Through collaborative workshops, LLP helped the team articulate their brand pillars: luxury, trust, authenticity, and connection. Together, they shaped a brand voice that is polished yet approachable, confident yet relationship-driven—mirroring how Jax Luxe Group serves their clients.
Visual Identity & Design System
LLP designed a refined visual identity system, from typography and color palettes to logo treatments that feel elegant, modern, and editorial. The branding aligns seamlessly with Christie’s prestige while carving out a unique identity for Jax Luxe Group.
Marketing Collateral & Social Presence
From listing presentations and signage to social media templates and editorial graphics, LLP created a suite of assets that make Jax Luxe Group’s marketing feel consistent, elevated, and on brand. This ensures every client touchpoint—from Instagram to open house brochures—reinforces their luxury positioning.
Results & Impact
By partnering with LLP, Jax Luxe Group achieved:
A cohesive brand identity that communicates professionalism and luxury
A clearly defined brand voice that differentiates them in the Ponte Vedra Beach real estate market
Elevated marketing materials that align with Christie’s International Real Estate’s global reputation while showcasing their local expertise
Stronger resonance with their ideal clients—buyers and sellers of high-end coastal properties
Today, Jax Luxe Group’s brand reflects exactly who they are: three driven women offering an unparalleled luxury real estate experience in Ponte Vedra Beach.
Key Takeaways
For real estate teams and entrepreneurs alike, this graphic design case study offers valuable lessons:
Your brand voice is as important as your visuals. Cohesion builds trust.
Align with your market. Luxury real estate demands branding that feels refined, editorial, and global in scope.
Partnership matters. Working with a creative studio like LLP ensures your story is communicated consistently and beautifully across every channel.
Looking to build a luxury brand identity that reflects your vision and attracts the right clients? LLP specializes in branding for entrepreneurs, creatives, and real estate professionals who want to stand out in competitive markets.
Connect with LLP today to begin your own branding journey and see how we can transform your business into a story worth remembering.