OLUNA - Balance By Design

For Oluna, I created a brand identity rooted in balance, intentionality, and natural beauty. The visual language blends earthy textures, raw close-up photography, and editorial typography to evoke a sense of quiet luxury. Inspired by the cycles of nature and the rhythm of wellness, the identity is minimal yet sensual, speaking to a modern audience that values both design and self-care.

Deliverables included a full visual system with logo marks, type treatments, and brand imagery designed to feel tactile and organic. Through soft, natural tones and a considered use of light and shadow, the Oluna brand communicates wellness as an art form — harmonious, grounded, and elevated.